The original functionality we came up with for Nimb was that we were going to make a device that sends an alert if there was an emergency situation. With that said, making the item useful doesn't necessarily require technology to be married to a bulky design just to keep all the features functioning properly. Instead of trying to hide the brains by any means, the goal was always to produce something looking and feeling cool. So we managed to make the ring both geek and chic, and I have to say: that was quite of a challenge. We have made dozens of prototypes, played with forms and styles, spent days in doubt, but finally came out with something really cool and smart. Now the users may wear the ring to feel safe and protected on-the-go being confident their look totally fits in.